Pure are a contemporary clothing / fashion outlet store who wanted to evoke that contemporary look and feel but in a different way. They wanted a style that really caught the eye of the consumer. Corporate Element came up with the idea of sketching beautiful hand rendered elements onto promotional models. After experimenting with various pencil, paint and pen techniques, the pen approach was chosen, giving the WOW factor at all visual touch points of the brand. Magazine, in-store banners and street advertising was also created.